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April 18th, 2022

Importance of Having a Mobile-Friendly Website


It’s been a long time since a mobile website was a luxury for your business. A mobile website is a must-have in today’s digital age! A mobile website allows customers to have easier access to information about your company, products and services. Google considers mobile websites very important for your online success. Their Search Console (formerly Webmaster Tools), will send alerts to registered sites that do not have a mobile site. 

What is a Mobile-Friendly Site?

Mobile-friendly websites display well on handheld devices such as smartphones, tablets, Androids, and Blackberry. Mobile-friendly web designs, also called responsive web design, “react” to any device or display, no matter how small or large, and enrich the webpage viewing experience.

Why is it important to have a mobile-friendly site?

While most of your customers won’t be using mobile devices to access your website, you might be surprised to learn that more than half of all digital traffic comes from mobile apps and devices. So, it is very essential to opt for custom web application development services, so as to build a responsive website over a range of devices.

Here are six reasons why having a mobile-friendly website is essential – 

  • Improved User Experience

A mobile website was created to be viewed on handheld devices. A smartphone’s small screen makes it difficult to view desktop versions. This is why most people won’t want to use a mobile website. Research has shown that mobile websites can improve the user experience and satisfaction, which will increase your chances of gaining new customers.

  • More Engagement

Mobile-specific websites often include map functions and click-to-call buttons. These functions make it easy for customers to contact you or find you on their mobile devices. A mobile website does not normally display all of the content on a desktop website. Instead, it presents content that is relevant to phone users and is optimized for them.

  • Brand identification

Businesses can present themselves as modern and professional by having a mobile website that is well-designed. A well-designed mobile website will put you in a better place than those who don’t have one. Make sure your website looks great on a mobile device to keep users engaged.

A recent study found that 33% of internet users start by browsing websites via their mobile phones.

  • Mobile Advertising

A mobile website will give you great opportunities for mobile marketing to retain and attract customers. Because cell phones are so popular, you can reach almost any audience you want. A mobile website is a great way to quickly and easily promote new products, sales, or offers.

It is becoming more popular to integrate a business’s Facebook fan page with a mobile site. When it comes to engaging and interacting with customers one-on-one, mobile social media is something to watch out for!

  • Increased reach

Higher search engine rankings enable you to reach a larger audience. Satisfied smartphone and tablet users are more likely than not to make calls or convert to clients. You’ll also gain a following beyond desktop users. It is important to have a wider reach when you offer a service online. This will allow you to accurately define your customer base.

  • Enhances Credibility

A website that is compatible with all devices helps to build credibility and show that the company is current in technology. At some point, every smartphone/smartphone user has visited a website that was only available on a desktop. They are outdated and difficult to navigate, sometimes even impossible to do. A website that is difficult to navigate will be less popular. Smartphone users are used to mobile-friendly websites. This expectation should be met by your website’s responsiveness.

Hire the best custom web design and development services with TFT

Think Future Technologies provides the best website application development service to its customers, based on their specific requirements. We have years of experience in website development over several languages that help us deliver a scalable and secure website, helping your business to grow. Get a quote.

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Q1: What is a Mobile-Friendly Site?

A Mobile-Friendly Site adjusts its display for smartphones, tablets, and other handheld devices using responsive design.

Q2: Why is having a mobile-friendly site crucial for businesses?

A mobile-friendly site enhances user experience, increases engagement, boosts brand image, aids in mobile advertising, extends reach, and builds credibility in today’s digital landscape.

Q3: How does a mobile website contribute to improved user experience?

Optimized for smaller screens, mobile websites offer easier navigation and content access, leading to increased user satisfaction and conversion rates.

Q4: What role does a mobile website play in brand identification?

A well-designed mobile website enhances a business’s modern image, while outdated sites may portray it as behind the times.

Q5: How can a mobile website aid in mobile advertising?

Mobile websites facilitate targeted marketing efforts, enabling efficient promotion of products or offers through integrated features like social media engagement, such as linking a Facebook fan page with a mobile site, businesses can engage directly with customers, leveraging the popularity and accessibility of mobile devices to drive marketing initiatives effectively.

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