Feel free to reach out!

Enquire now

December 23rd, 2019

Responsive Web Design or Mobile Apps: Choose for your business


Mobile presence has made a remarkable appearance in recent years. Having a mobile presence has become one of the critical norms for businesses if they urge to thrive.

So, we can say that it has motivated the enterprises and individuals to consider holding a mobile presence. Until you do not consider migrating to making your mobile presence strong, you will be regularly missing out on the large volume of customers who are exploring you online.

With a majority of recent statistics showcasing the ever-growing online traffic coming in from mobile devices, it is vital to offer an enhanced user experience to mobile users. Take a look at some of the statistics that can encourage you to embrace it.

  • As per the reports by the Cisco Global mobile data traffic forecast, mobile data traffic is projected to be increased by 700% from 2016 to 2021.
  • 60% of B2B buyers stated that mobile has an essential role in their purchase.
  • 80% of the B2B users are using mobile at their workplace.
  • The usage of mobile devices is 40% for online transactions.
  • 46% of the customers do not prefer to purchase from the brand if they experience a disturbing mobile experience.
  • Mobile apps acknowledge 89% of mobile media time.
  • 83% of the B2B marketer’s mobile apps are critical according to content marketing.
  • 60% of users prefer fast loading websites. They leave the site that takes ages to load.
  • 39% of the companies build a mobile responsive email template.


Now, the main question that arises here is the dilemma of whether you should opt for a responsive website or choose to build an engaging mobile app. The mobile app developer can guide you comprehensively. Their approach is innovative and will give you the Sure shot tips to choose the one to enhance your business.

Both have their own benefits. The one is not fundamentally better than the other; it is only dependent on your business needs.

So, here we are to give you an idea of both. The verdict is all yours.

So, let’s start!!

Responsive Web Design

Well, a Responsive website is the one that is specially optimized for the mobile phone browser. Such a website is accessible from anywhere and anytime, irrespective of the mobile platform, versions, and gadgets. Responsive websites are completely optimized for rendering a remarkable user experience on smartphones and tablets on the basis of screen size and touchscreen functionality.
Features such as compatibility across multiple platforms, broader accessibility, and cost-effectiveness make responsive websites one of the preferable options for brand promotion.

Mobile Apps

Technically, a mobile app is a native program that is specially designed for smartphones, tablets, and other hand-held devices. Unlike a responsive website, wherein you need to enter the website URL, a mobile app can simply be downloaded from the app store and installed into the device.

A native mobile app is built for specific mobile operating systems like iOS, Android, Windows Phone, etc. That means if a user wants to download a particular app, then it is required that the device should be accessible to the related mobile platform.

A Smart Comparison

Now let’s see Responsive Web Design or Mobile Apps, which one helps you to take the right decision correctly.

User Engagement

As compared to responsive websites, mobile apps are usually more effective in managing the users engaged in your brand. With the “guided tour” style, mobile apps truly guarantee that users are sticking around for a longer duration of time. Although the responsive website offers a welcoming experience for the users, and their bounce rate is typically higher in comparison to the mobile web apps.

Waiting Time

Customers are quite impatient and tend to leave a website that makes them wait for a longer time. They leave the website the website that takes more than 2 to 3 seconds to load. Here comes the need to choose the mobile-optimized website to eliminate such irregularities.

Such a website can be directly opened using a browser in a suitable device. In contrast, the app needs to be downloaded and installed on a device to make a purchase.

Customer Communication

In the case of a mobile-optimized website, customer communication is usually one-sided. In other words, the customer visits the site, performs an action, and leaves the site. On the other hand, for a mobile app, customer communication is two-sided and ongoing. Here, the app stays on your customers’ device, and you can reach them anytime, directly via the push notifications feature.

The Primary Purpose That Needs To Be Solved

Your decision to choose a responsive website and a mobile app purely depend on the kind of products and services you offer. In simple words, if you’re offering something that is used on a regular basis, then developing a mobile app will help you reach out to a broader group of customers.

On the contrary, if you want your website to be visited occasionally (as in the case of an e-commerce website), then owning a responsive website will help you in achieving your business goals.

Innovative Ways of Driving Business

In contrast to the responsive websites, mobile apps perform a lot more ways of monetizing the content and aligning the same with the business goals. The mobile web apps are segregated into swipe-based pages, carded, etc.

So, you are offered with the simple and organic technique of showcasing all your sponsored messages. Additionally, the IAB-style advertisements aid you in displaying the ads between multiple pages or in-stream. Hence, mobile apps come loaded with opportunities for displaying highly interactive ads that can drive higher profits instantly.

Proper Attention To The User Context

Responsive design is just about changing the website elements so that they can easily fit into specific screen size. A significant issue here is that the user context i.e., where the user is while reading the content, is wholly ignored.

On the other side of the coin is a mobile app, which is a lot more than just fitting the content to a specific screen size. A mobile app allows you to present your content in a way that it has been specifically designed to suit the context the user is in a while going through the app content.

A final verdict

As a contemporary business owner, you cannot ignore the fact that almost every customer owns a smartphone or tablet. Both have their pros and cons. It is essential to look after the aim of choosing the one.

Product development price, functionality, and higher performance are some of the important essentials. Also, a combined approach of developing a responsive website and a mobile app will offer you higher benefits from a digital marketing perspective. Look at the table below to find the difference.

ProsCons ProsCons
It is functional and flexible.With this, it becomes easy to execute anything as per your business needs. Getting users is tough It takes less time to develop. Quite slower than a mobile app.
It has the capability to integrate the more engaging elements. More development cost It can work on any device and any platform.It has inadequate functionality without any hardware access.
Mobile apps offer access to mobile-specific features, such as Geo location, cameras, push notifications and many more It takes a lot of time to create a high-quality app More affordable to develop Less accessible to practice on a mobile device.
Best speed and performance
It is more secure than a website.
Users prefer to spend more time; therefore, implies to more engagement.
Stable user experience

Hopefully, you liked this article. If there is anything that we have missed, then let us know in the comment section below. Thanks for reading!!

About the Author

Morris Edwards is a web developer & marketing strategist who works with Awebstar, a responsive web designing company in Singapore. Apart from this, he loves to write blogs on web design, SEO & internet marketing. Follow him on Facebook and Twitter to get his new articles and updates instantly.

Get Quote

We are always looking for innovation and new partnerships. Whether you would want to hear from us about our services, partnership collaborations, leave your information below, we would be really happy to help you.