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July 1st, 2022

5 Ways Applications Can Enhance Your Website’s UX


Every business owner desires a user-friendly site. This is known as the “user experience” or UX. It describes how an individual interacts with your website and navigates through it. UX can seem like a daunting goal.

A business might like to integrate chat functionality into its online store. This is not an easy task. It is easier to integrate third-party apps with existing platforms and add enhanced functionality to a more user-friendly website, thanks to these apps’ availability. 

Here are five ways that applications can make life easier for both consumers and businesses – 

  1. Apps help provide greater localization.

Every business looking to expand into new markets, including foreign countries, must expect growing pains that go beyond production scaling, distribution challenges, and language barriers. You can create new websites in every language. This can be a nightmare to manage.

As such, there are many third-party apps available today that can display your website in multiple languages. You can run your current copy through an AI translator and then quickly go live with your translated website. Some offer turnkey solutions that take care of the hard work. These services can be used to localize a website or a collection of mobile apps.

  1. Apps help build trust with your audience.

Building trust may mean different things depending on who your target audience is. If your target audience is general consumers, they may be interested in hearing what other people think of your products. Adding reviews from social media sites can give you peace of mind.

Many apps can be created by third-party developers or social media platforms and will appear on your product or home pages. This will increase your visibility and encourage potential customers you to follow.

Other transactional integrations like shipment tracking, shopper protections, and insurance can also convince a skeptical shopper that you are trustworthy. This is especially useful for small businesses with a low profile or no history.

  1. Applications help provide real-time customer support.

Customer support applications have greatly improved website UX. Businesses that sell tangible products don’t want customers to be left trying to figure out the next steps. Popular integrations like live-agent support and responsive AI chat help prospects stay in the customer flow.

Instead of a generic customer-service email with a promise to respond within 48 hours, live agents and responsive AI can offer real-time guidance. AI chatbots may be a better choice for smaller businesses that might not have the resources to implement live support. They use machine learning to provide better customer service.

  1. Applications help increase your sales channels.

Websites are a must for most businesses. A website is a private place where customers can find out more about you and make contact with you. Getting potential customers to respond to eCommerce brand calls or service providers can be difficult.

Third-party integrations allow for connections between multiple sales channels and can help increase visibility and conversions. They also create a seamless customer experience.

Ecommerce businesses can now sell directly on social media platforms like Meta (formerly Facebook), Instagram, and eCommerce-focused influencer platforms. Third-party marketplaces such as Pantastic are also available.

These platforms all integrate with the backends of popular eCommerce providers. So inventory and order histories are automatically updated when there is a sale. It appears, however, that your products are sold on another website than yours.

Social media sales allow consumers to purchase directly from your company without having to leave their preferred social network. This minimizes page abandonment risk and doesn’t impact your customers’ daily routines. Although there are some trade-offs, such as commissions to these platforms, the increased revenue and easier acquisition of customers are often worth it.

  1. Apps help with Customer Outreach.

Apps improve UX as they offer additional channels to customers. For example, email marketing systems (EMS). Third-party apps are a great option for business owners as they give them control over their data. Social media is great, but you still depend on it as a marketing tool. This can cause you to lose your bottom line if new algorithms or service interruptions limit your reach.

It is important to build an email list. To update your email list with new leads, you used to have to go through tedious import and export processes. Third-party integrations are now available for many email platforms. These contacts can be captured via a signup form for the newsletter or as part of a sales cycle. They automatically sync with your email system.

Boost your UX with TFT’s Web Application Development Services

Apps from third parties can enhance a site’s UX without the need to create tools from scratch. There’s likely an app that will address your problem. TFT offers a range of Web Design and Development Services from creating mobile web development solutions and responsive website designs to building custom eCommerce web solutions. We at TFT know app integration requires a balance between improved UX and faster load speeds. With our Custom Web Application Development Services, we can help you design a professional website that will attract and convert more visitors.

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