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January 25th, 2024

How to Build a Test Automation Strategy in 2024


Test automation plays a vital role in modern software development as it saves time, improves product quality, and shortens time to market. However, many companies struggle to implement an effective test automation outsourcing system due to various challenges, such as automating the wrong tests, abandoning automation midway, or choosing inappropriate tools and frameworks that lead to unnecessary costs. Having a well-defined test automation strategy is essential to solving these problems.

Take a look at the given test automation strategy for 2024 to get started with prioritizing automation tests, choosing the right outsourcing software testing services, automation tools, and avoiding common pitfalls when implementing a strategy.

Optimal Approaches for Crafting a Test Automation Strategy

The following checklist will shed light on the various methods for formulating a test automation strategy, highlighting critical stages within the automation test lifecycle and fundamental factors for achieving successful execution.

Take a look:

  • Select Software Testing Tools

Choosing the appropriate outsourced software testing tool will determine the advantages of automation testing to the fullest. It is the initial as well as a crucial step to recognize the unique characteristics entailing personnel, procedures, and advanced technologies of every business to make an imperative checklist for tool selection. To choose the right tools, the evaluating factors should be cost, app compatibility, and essential user-friendliness. Initiate by generating a shortlist of tools that can align with the specific requirements of the business. 

  • Develop a Team

Assembling a professional team is essential to creating an effective test automation strategy. No matter how perfect the strategy, an ineffective team can lead to project failure. So, it is quintessential to make a great team. As a strategy, evaluate all scenarios, select team members with relevant expertise, and ensure that their skills match the tasks. 

  • Risk Analysis

In the early stages of developing a test automation strategy, it is essential to assess and address potential risks associated with the team, expertise, and automation tools selected. To effectively assess your position, consider the severity, likelihood, solutions, and cost estimates for each risk. Serious and high-probability risks, especially those that affect business operations, should be prioritized and addressed with specific mitigation plans. By addressing these aspects in each test case, the test automation strategy will become stronger and able to handle potential challenges.

  • Delegation of Role

At this stage, it is essential to create a plan for assigning tasks to the team based on a thorough understanding of the skills and abilities of each member. Task assignments should be in accordance with their experience so that newbies are not given essential or risky tasks. Considering previous performance testing experience and tool skills is critical, as different automation categories have unique challenges that are best understood through hands-on experience. 

For example, a data-driven software testing outsourcing expert might identify user interface failures as potential risks. It is worth noting that automation tools often present challenges, and to mitigate these problems and make the process easier, it is recommended to use no-code automation tools.

  • Execution & Reporting

At last, a strategy document is created that outlines the key aspects of test case execution and maintenance, consisting of automated testing scenario selection, test suite classification, and consistency, criteria for moving scenarios to regression, responsibility for adding new test cases, pipeline integration, standards maintenance, and defining test case success and failure criteria. Once such information is documented, the process moves to the final reporting phase, where communication is held between stakeholders and non-technical people. It is the strategy that prioritizes creating informative yet easy-to-understand reports that bridge communication gaps.

Also Read: Scriptless Test Automation Solution To Transform Software Testing


The combination of test automation and manual testing services has now become an integral part of advanced software testing outsourcing that can conquer any complexity in the seamless path of quality assurance. Moreover, the automation testing process is not responsible for the QA outsourcing of a software product from the beginning till the end. Instead, it needs a concrete strategy entailing questions such as what, why, and how to implement the assessment. Addressing these significant questions from the start of developing a comprehensive test automation strategy can help a lot.  

TFT is an impeccable Test Automation Outsourcing company that will provide businesses with top-notch Mobile app automation testing services at the lowest prices. It has a diligent and expert team of QA testing to offer the most professional and deadline-oriented services.

Give us a call for your software development process and QA outsourcing anytime. 

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